Advergames and Games with Rhetoric

Visit Games for Change for a collection of games with rhetoric. Not all the games have rhetoric, but this would be a good place to start if you want to understand opportunities in persuasive games. You should also look at the Ian Bogost writing mentioned in class. You could also take a look at his thoughts on social activism games and public policy games



"Yankee Group analysts, in-game advertising could climb considerably to $971.3 million by the year 2011, up from just $77 million globally in 2006 and $56 million in 2005" - Gamasutra 2007

"Price Waterhouse Cooper claims the "emerging" video game advertising sector will grow from its current $1 billion to $2.3 billion in the next five years- Joystick 2008


Some samples:

If you are interested in learning more about advergaming, we recently started an Advergaming Laboratory at Miami.

And some reading:

Journal of Interactive Adverstising: Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance